Job Description

Job Title:               Marketing and Communication Specialist

FLSA Status:          Nonexempt

Department:        Operations           

Reports To:           Director of Business Development

Approved By:       Primary Solutions HR Department

Approval Date:   

Summary:  This position will create, distribute, and maintain all communications and marketing for Primary Solutions.

Essential Duties and Responsibilities include the following.  Other duties may be assigned. 

  1. Act as Administrator of Marketing software. 

-Create and design emails utilized for prospective and current customers through out marketing software.  This includes graphics/links/scheduling emails.

-Maintain and update marketing software for a prospective customer list through various collection methods.  This list will be used for all marketing communications

– Review email statistics, unsubscribe list, spam report and marketing software reports to keep team aware of trends/patterns.

  • Act as Training Event Coordinator

-Schedule and lead training planning meetings to set up training calendar.

-Advertise events, set up webinar events, create and maintain training calendar, register participants, setup and maintain email schedule for each event. 

-Set up conference registrations, advertisements, handouts, signage, and communication to team.

-Track all training and marketing attendees monthly and provide KPIs to Director of Business Development.

  • Customer Resource Website Coordinator 

– includes training registrations/postings/approval of new logins

  • Collaborate with sales team

-Create marketing plan

-Create all marketing materials

-Oversee Communication meetings

-Maintain communication calendar

  • Collaborate with Directors and Team Leads

-Collect needed information to create all reactive and regular ongoing communications to existing customers.

  • Create Social Media posts as required based on the Marketing Plan. Knowledge of Facebook and Linked In is helpful.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Supervisory Responsibilities

This job has no supervisory responsibilities.


To perform the job successfully, an individual should demonstrate the following competencies:

  • Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
  • Customer Service – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
  • Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed.
  • Written Communication – Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
  • Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
  • Organizational Support – Follows policies and procedures; completes administrative tasks correctly and on time; supports organization’s goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.
  • Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
  • Dependability – Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
  • Judgement – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
  • Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Education and/or Experience

At minimum, an Associate Degree in Marketing or Communication is preferred.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.  Ability to deal with problems involving a few concrete variables in standardized situations.

Computer Skills

Proficiency in Microsoft Office and Specialty Software: ConnectWise and WordPress.

Certificates, Licenses, Registrations

None Required

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear.  The employee is frequently required to use hands to finger, handle, or feel.  The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. 

Work Environment

This position is a remote working environment. Some on site work will be required.  This includes conference attendance, quarterly planning meetings, and any other activities deemed necessary for the role.

 The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Contact Arletta Hinger form more information.